KonaRed™ Coffee Fruit News Blog

Why do we make our KonaRed Coffee Fruit From 100% Hawaiian Coffee plants? Why do we start with one of the most exclusive and expensive coffee plants in the world? Because our customers are ourselves, our friends and our family.  We believe in providing the best and most pure whole fruit freeze dried powders and liquid extracts available because we know that they will be ending up in our bodies, our children’s bodies, and our loved ones bodies.  We take farm to table purity seriously, meaning we do our best to use only the most pure and nature ingredients available to make all of our products.

The Kona Coffee Fruit that is the raw ingredient of all KonaRed products are grown along the inland slopes of Hawaiian volcanoes.  On these sun swept slopes the conditions come together to create a red ripe coffee fruit with high levels of antioxidants and beneficial polyphenols, fortunately these same conditions are just right for nurturing the bean that makes the Kona coffee enjoyed throughout the world by the privileged few.  The soil in this area was formed from the same volcanoes that climb so beautifully from the depths of the blue ocean.  This volcanic rock is ground over the centuries into a nitrogen rich loam that nourishes the coffee fruit, and creates the high levels of antioxidants and polyphenols found in a natural by nature mix in the coffee fruit.

This region, called the Kona Coffee Belt covers an area of only 30 square miles, making it one of the worlds most limited producers of fine Arabica beans. Another factor in the sought after flavor and high antioxidant levels of the ripe coffee beans from this region is its unique microclimate.  The sun filled mornings give way to cloudy afternoons, providing a changing climate just right for this fickle plant.  The bright sunlight makes it necessary to produce the blood red pigments called anthocyanins to protect the interior from UV rays.  These anthocyanins and other phytochemicals produced by the coffee plant pass their protective benefits to humans when eaten in a process scientists are only beginning to understand.

Most of the farms in the Kona region are small family affairs of less than 5 acres.  There are about 720 farms that produce Kona coffee. The small size of the holdings and high value of the crop means these are some of the most coddled and protected plants in the world.  They are obsessively monitored to ensure they are free from pests, and the coffee fruit is hand picked at the peak of ripeness.  Scientists studying the coffee plants noticed that the workers in the coffee fields had very young looking skin on their hands despite harsh working conditions and long days in the sun.  A theory emerged that the oils and nutrients in the coffee fruit were responsible for the workers hand’s youthful appearance, and when tested it was discovered that the coffee fruit had some of the highest levels of antioxidants of any food in the world.

The coffee fruit are picked at the peak of ripeness and separated from the seed, which is then sorted, fermented and dried to create green coffee beans.  The fruit and pulp is then treated with a proprietary process to create KonaRed Liquid Extracts and Pure Freeze Dried Powders.  Sun, earth, water, and careful cultivation result in a coffee fruit that is packed with nutrients and meets the highest quality standards in the world.  Join our Facebook fan page and learn more about this amazing superfood.